ABOUT THE CLIENT
Ameth is a luxury hospitality project in Cabo San Lucas, located just 100 meters from the marina. Conceived as a contemporary lifestyle experience, the project required a stronger identity aligned with its architectural vision and surroundings.
KEYWORDS
Brand Redesign / Monogram / Luxury Hospitality / Marina Lifestyle / Interior Design / Web Design / 360 Project
THE OBJECTIVE
To create a cohesive and elevated identity through a 360° approach, connecting brand, space, and experience. The challenge was to build a distinctive visual language that reflects sophistication, location, and lifestyle.
THE SOLUTION
We developed a full redesign, starting with the evolution of the logo and the creation of a distinctive monogram, integrating a star into the letter “A” as a subtle reference to its proximity to the marina.
This identity was extended into the website and interior design, creating a seamless and consistent experience across all touchpoints. The result is a refined, contemporary project fully aligned with its context.
