ABOUT THE CLIENT
Botrus specializes in the development of residential properties, commercial spaces, and subdivisions, with a focus on improving the quality of life for their clients by delivering high-value projects. They prioritize attention to detail and maximize resources in every construction project. Their vision is to establish "Botrus" as a regional leader in quality, functionality, and aesthetics in real estate development.
KEYWORDS
Branding / Real Estate Development / Modern Interiors / Quality / Efficiency / Design
THE OBJECTIVE
The goal was to create a brand identity that reflects the company’s approach to modern construction, emphasizing quality, efficiency, and meticulous craftsmanship. The identity had to be visually striking and incorporate a pop of orange, representing the company’s use of brick as a key material for its buildings, which also provides insulation, a highly valued feature in Mexican properties.
THE SOLUTION
The new branding was designed to be visually strong and dynamic, using square elements to represent the three key pillars of the company’s operations, symbolizing different departments working together.
We created a unique sans-serif typography that embodies the company’s strength and commitment to well-built structures.
The color palette includes a bold orange, deep brown, and a rich burgundy, which reflect the company's core values of durability, warmth, and excellence in construction.
This identity positions Botrus as a forward-thinking company while emphasizing its dedication to craftsmanship and sustainable design.
