ABOUT THE CLIENT
Brenner Cox Luxury Estates is a premier real estate developer specializing in high-end, custom luxury properties in South Florida. Their team of experienced professionals provides a seamless experience, offering services in design, construction, and project management. Every detail reflects their passion for sophistication, creating homes that embody elegance, exclusivity, and unparalleled quality.
KEYWORDS
Rebranding / Web Design / Luxury Properties / Sophistication / Attention to Detail
THE OBJECTIVE
To redesign a modern brand identity and website that encapsulates the refined and sophisticated image of the luxury properties they create. The new branding needed to resonate with high-end clientele and reflect the elegance and exclusivity of South Florida living.
THE SOLUTION
A key aspect of the redesign was to remove the gorilla as the main icon, as its meaning did not align with the brand's refined image. In its place, we introduced a more elegant and meaningful monogram, maintaining the original gold tones while introducing a complementary color palette inspired by the serene hues of South Florida’s waters and landscapes.
The color scheme incorporates a muted ocean blue, opulent gold, earthy tones, and warm accents for a balanced, luxurious feel. We also selected a sophisticated serif font that speaks to premium clients, blending timeless elegance with modernity. The website design reflects this new identity, featuring clean lines, and intuitive navigation for an exceptional user experience. It also highlights the full range of services offered by Brenner Cox.
