{"id":78,"date":"2023-07-12T21:41:58","date_gmt":"2023-07-12T21:41:58","guid":{"rendered":"http:\/\/aidaenriquez.local\/?p=78"},"modified":"2026-04-17T16:09:41","modified_gmt":"2026-04-17T16:09:41","slug":"superalia","status":"publish","type":"post","link":"https:\/\/aidaenriquez.com\/es\/superalia\/","title":{"rendered":"Superalia"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"78\" class=\"elementor elementor-78\" data-elementor-settings=\"{&quot;element_pack_global_tooltip_width&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_width_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]},&quot;element_pack_global_tooltip_padding&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_padding_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_widescreen&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_laptop&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile_extra&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true},&quot;element_pack_global_tooltip_border_radius_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;top&quot;:&quot;&quot;,&quot;right&quot;:&quot;&quot;,&quot;bottom&quot;:&quot;&quot;,&quot;left&quot;:&quot;&quot;,&quot;isLinked&quot;:true}}\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9d32ffd e-con e-atomic-element e-flexbox-base project-info-div-main \" data-id=\"9d32ffd\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"9d32ffd\" data-e-type=\"e-flexbox\" data-id=\"9d32ffd\">\n    <div class=\"elementor-element elementor-element-0cab9fc e-con e-atomic-element e-div-block-base pidm-inner-div \" data-id=\"0cab9fc\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"0cab9fc\" data-e-type=\"e-div-block\" data-id=\"0cab9fc\">\n    \t\t\t<p class=\"subheading-projects e-paragraph-base\" data-interaction-id=\"0553f74\" data-e-type=\"widget\" data-id=\"0553f74\" ><strong id=\"e-mo1rwxjc-x7oam6s\">ABOUT THE CLIENT<\/strong><\/p>\n\t\t\t\t\t<p class=\"p-projects e-paragraph-base\" data-interaction-id=\"700076e\" data-e-type=\"widget\" data-id=\"700076e\">Superalia is a family-owned supermarket brand based in R\u00edo Verde, San Luis Potos\u00ed. Originally operating as a traditional local \u201cs\u00faper,\u201d the business evolved into a growing distribution and retail network, supplying multiple locations from a central hub. The rebrand marks a transition from a generic commercial identity to a more strategic and scalable brand, one that positions itself as a trusted ally in everyday life.<br><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-6e7f65b e-con e-atomic-element e-div-block-base pidm-inner-div \" data-id=\"6e7f65b\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"6e7f65b\" data-e-type=\"e-div-block\" data-id=\"6e7f65b\">\n    \t\t\t<p class=\"subheading-projects e-paragraph-base\" data-interaction-id=\"2cb1d96\" data-e-type=\"widget\" data-id=\"2cb1d96\" ><strong>KEYWORDS<\/strong><\/p>\n\t\t\t\t\t<p class=\"p-projects e-paragraph-base\" data-interaction-id=\"b75487c\" data-e-type=\"widget\" data-id=\"b75487c\">Branding \/ Retail \/ Supermarket \/ Distribution \/ Community \/ Trust \/ Everyday Essentials \/ Scalable Brand \/ Naming&nbsp;<br><\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-31955c4 e-flex e-con-boxed e-con e-parent\" data-id=\"31955c4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-7409668 e-con-full e-flex e-con e-child\" data-id=\"7409668\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8ee50f9 pin-pinterest elementor-widget elementor-widget-image\" data-id=\"8ee50f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;motion_fx_motion_fx_scrolling&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_effect&quot;:&quot;yes&quot;,&quot;motion_fx_translateY_speed&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:5,&quot;sizes&quot;:[]},&quot;motion_fx_translateY_affectedRange&quot;:{&quot;unit&quot;:&quot;%&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:{&quot;start&quot;:0,&quot;end&quot;:100}},&quot;motion_fx_devices&quot;:[&quot;widescreen&quot;,&quot;desktop&quot;,&quot;laptop&quot;,&quot;tablet_extra&quot;,&quot;tablet&quot;,&quot;mobile_extra&quot;,&quot;mobile&quot;]}\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"1 AE_SA_02\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk0MiwidXJsIjoiaHR0cHM6XC9cL2FpZGFlbnJpcXVlei5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA3XC8xLUFFX1NBXzAyLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" data-src=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02.webp\" data-srcset=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02.webp 2362w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-300x202.webp 300w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-1024x691.webp 1024w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-768x518.webp 768w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-1536x1037.webp 1536w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-2048x1382.webp 2048w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-18x12.webp 18w\" width=\"2362\" height=\"1594\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-1942 lazyload\" alt=\"\"  sizes=\"(max-width: 2362px) 100vw, 2362px\" \/><noscript><img decoding=\"async\" width=\"2362\" height=\"1594\" src=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02.webp\" class=\"attachment-full size-full wp-image-1942\" alt=\"\" srcset=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02.webp 2362w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-300x202.webp 300w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-1024x691.webp 1024w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-768x518.webp 768w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-1536x1037.webp 1536w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-2048x1382.webp 2048w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_02-18x12.webp 18w\" sizes=\"(max-width: 2362px) 100vw, 2362px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4bd9f2e e-con e-atomic-element e-flexbox-base project-info-div-main \" data-id=\"4bd9f2e\" data-element_type=\"e-flexbox\" data-e-type=\"e-flexbox\" data-interaction-id=\"4bd9f2e\" data-e-type=\"e-flexbox\" data-id=\"4bd9f2e\">\n    <div class=\"elementor-element elementor-element-54a6325 e-con e-atomic-element e-div-block-base pidm-inner-div \" data-id=\"54a6325\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"54a6325\" data-e-type=\"e-div-block\" data-id=\"54a6325\">\n    \t\t\t<p class=\"subheading-projects e-paragraph-base\" data-interaction-id=\"e86ec73\" data-e-type=\"widget\" data-id=\"e86ec73\" ><strong>THE OBJECTIVE<\/strong><\/p>\n\t\t\t\t\t<p class=\"p-projects e-paragraph-base\" data-interaction-id=\"277a8af\" data-e-type=\"widget\" data-id=\"277a8af\">To transform a traditional and limited brand identity into a modern, scalable system capable of supporting expansion. The challenge was to move away from a generic \u201ccommercializadora\u201d perception and create a brand that feels approachable yet structured, one that builds trust, reflects efficiency, and resonates with both local communities and future growth.<br><\/p>\n\t\t\n<\/div>\n<div class=\"elementor-element elementor-element-87a1678 e-con e-atomic-element e-div-block-base pidm-inner-div \" data-id=\"87a1678\" data-element_type=\"e-div-block\" data-e-type=\"e-div-block\" data-interaction-id=\"87a1678\" data-e-type=\"e-div-block\" data-id=\"87a1678\">\n    \t\t\t<p class=\"subheading-projects e-paragraph-base\" data-interaction-id=\"be3c573\" data-e-type=\"widget\" data-id=\"be3c573\" ><strong>THE SOLUTION<\/strong><\/p>\n\t\t\t\t\t<p class=\"p-projects e-paragraph-base\" data-interaction-id=\"5fcf4da\" data-e-type=\"widget\" data-id=\"5fcf4da\">We developed a clean, structured brand identity anchored in the concept of \u201cally\u201d, a brand that supports, provides, and grows alongside its community. The new name, Superalia, reflects this positioning, combining familiarity with a more elevated and memorable tone.<br><br>The visual system balances clarity and warmth, allowing the brand to operate seamlessly across physical stores, delivery trucks, and communication materials. Strong typography and a consistent color system reinforce recognition, while adaptable applications ensure scalability across multiple locations.<br><br>Rather than simply redesigning a logo, the project established a cohesive brand foundation designed for growth\u2014transforming Superalia into a recognizable, reliable presence that connects everyday needs with a sense of trust and long-term vision.<\/p>\n\t\t\n<\/div>\n\n<\/div>\n<div class=\"elementor-element elementor-element-3494282 project-gallery-grid-main e-flex e-con-boxed e-con e-parent\" data-id=\"3494282\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-55e8a50 e-con-full project-gallery-wrapper e-flex e-con e-child\" data-id=\"55e8a50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7c52e03 pgg-img-t1 pin-pinterest elementor-widget elementor-widget-image\" data-id=\"7c52e03\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"1 AE_SA_03\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk0MywidXJsIjoiaHR0cHM6XC9cL2FpZGFlbnJpcXVlei5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA3XC8xLUFFX1NBXzAzLndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img decoding=\"async\" data-src=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03.webp\" data-srcset=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03.webp 2362w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-300x202.webp 300w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-1024x691.webp 1024w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-768x518.webp 768w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-1536x1037.webp 1536w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-2048x1382.webp 2048w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-18x12.webp 18w\" width=\"2362\" height=\"1594\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-1943 lazyload\" alt=\"\"  sizes=\"(max-width: 2362px) 100vw, 2362px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2362\" height=\"1594\" src=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03.webp\" class=\"attachment-full size-full wp-image-1943\" alt=\"\" srcset=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03.webp 2362w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-300x202.webp 300w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-1024x691.webp 1024w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-768x518.webp 768w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-1536x1037.webp 1536w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-2048x1382.webp 2048w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_03-18x12.webp 18w\" sizes=\"(max-width: 2362px) 100vw, 2362px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bac1bac pgg-img-t2 pin-pinterest elementor-widget elementor-widget-image\" data-id=\"bac1bac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"1 AE_SA_04\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk0NCwidXJsIjoiaHR0cHM6XC9cL2FpZGFlbnJpcXVlei5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA3XC8xLUFFX1NBXzA0LndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04.webp\" data-srcset=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04.webp 2362w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-300x202.webp 300w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-1024x691.webp 1024w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-768x518.webp 768w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-1536x1037.webp 1536w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-2048x1382.webp 2048w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-18x12.webp 18w\" width=\"2362\" height=\"1594\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-1944 lazyload\" alt=\"\"  sizes=\"(max-width: 2362px) 100vw, 2362px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2362\" height=\"1594\" src=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04.webp\" class=\"attachment-full size-full wp-image-1944\" alt=\"\" srcset=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04.webp 2362w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-300x202.webp 300w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-1024x691.webp 1024w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-768x518.webp 768w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-1536x1037.webp 1536w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-2048x1382.webp 2048w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_04-18x12.webp 18w\" sizes=\"(max-width: 2362px) 100vw, 2362px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff28bd7 pgg-img-t2 pin-pinterest elementor-widget elementor-widget-image\" data-id=\"ff28bd7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05.webp\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-title=\"1 AE_SA_05\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6MTk0NSwidXJsIjoiaHR0cHM6XC9cL2FpZGFlbnJpcXVlei5jb21cL3dwLWNvbnRlbnRcL3VwbG9hZHNcLzIwMjNcLzA3XC8xLUFFX1NBXzA1LndlYnAifQ%3D%3D\">\n\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" data-src=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05.webp\" data-srcset=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05.webp 2362w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-300x202.webp 300w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-1024x691.webp 1024w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-768x518.webp 768w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-1536x1037.webp 1536w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-2048x1382.webp 2048w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-18x12.webp 18w\" width=\"2362\" height=\"1594\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/yH5BAEAAAAALAAAAAABAAEAAAIBRAA7\" class=\"attachment-full size-full wp-image-1945 lazyload\" alt=\"\"  sizes=\"(max-width: 2362px) 100vw, 2362px\" \/><noscript><img loading=\"lazy\" decoding=\"async\" width=\"2362\" height=\"1594\" src=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05.webp\" class=\"attachment-full size-full wp-image-1945\" alt=\"\" srcset=\"https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05.webp 2362w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-300x202.webp 300w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-1024x691.webp 1024w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-768x518.webp 768w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-1536x1037.webp 1536w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-2048x1382.webp 2048w, https:\/\/aidaenriquez.com\/wp-content\/uploads\/2023\/07\/1-AE_SA_05-18x12.webp 18w\" sizes=\"(max-width: 2362px) 100vw, 2362px\"><\/noscript>\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>ABOUT THE CLIENT Superalia is a family-owned supermarket brand based in R\u00edo Verde, San Luis Potos\u00ed. Originally operating as a traditional local \u201cs\u00faper,\u201d the business evolved into a growing distribution and retail network, supplying multiple locations from a central hub. The rebrand marks a transition from a generic commercial identity to a more strategic and [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1941,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[15,16],"class_list":["post-78","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-portfolio","tag-brand-identity","tag-naming"],"_links":{"self":[{"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/posts\/78","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/comments?post=78"}],"version-history":[{"count":0,"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/posts\/78\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/media\/1941"}],"wp:attachment":[{"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/media?parent=78"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/categories?post=78"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/aidaenriquez.com\/es\/wp-json\/wp\/v2\/tags?post=78"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}