ABOUT THE CLIENT
Jolly Hour is a seasonal craft cocktail subscription brand that delivers artisanal drink experiences straight to your door. With a focus on high-quality ingredients and a vibrant presentation, Jolly Hour brings the joy of mixology into the home, one season at a time.
KEYWORDS
Branding / Packaging Design / Seasonal / Local Ingredients / Lifestyle / Playful / Craft Cocktails
THE OBJECTIVE
To design a brand identity and packaging experience that captures the playful essence of Jolly Hour while elevating the unboxing experience. The challenge was to create a cohesive visual system that evolves with the seasons, yet remains unmistakably Jolly Hour—fun, fresh, and inviting.
THE SOLUTION
We developed a bright, bold brand identity anchored in a clean logotype and wave-inspired elements that evoke refreshment and ease. The packaging design balances clarity with vibrancy, offering a tactile and aesthetic experience that feels like an invitation to unwind. Every season, the box features five spirit-based collections to choose from, each containing three original cocktail recipes and beautifully designed bottle labels. The branding reflects Jolly Hour’s commitment to using fresh, local ingredients while turning every delivery into a celebration of flavor, creativity, and seasonal joy.
