ABOUT THE CLIENT
Originally launched as a juice, smoothie, and fruit-focused concept, NUTRI-SNACK gained recognition in the industrial zone as a light and healthy option. Over time, it expanded to include sandwiches and a more comprehensive menu, balancing fast food with nutritious choices. Initially a delivery-only service, its popularity—driven by the quality and balance of its dishes—led to the creation of a physical space where customers can enjoy the full experience or opt for delivery.
KEYWORDS
Rebranding / Healthy Eating / Interior Design / Restaurant
THE OBJECTIVE
The goal was to redesign the brand identity to reflect its core values: nutrition, balance, and accessibility. This renewed concept extended to interior design, creating a space that embodies the brand’s mission while combining functionality with a fresh, natural aesthetic.
THE SOLUTION
A versatile logo was created, featuring a monogram with the letters NS for flexible and consistent applications. The palette includes shades of green and pink to convey freshness, well-being, and a natural focus. A plant sprouting from the logo symbolizes the brand’s connection to nutrition and healthy living.
To strengthen the visual identity, illustrations were added to eco-friendly kraft paper bags, reflecting the brand’s commitment to sustainability. The main illustration shows a confident woman enjoying a healthy choice, blending seamlessly with the logo’s leaves and reinforcing NUTRI-SNACK’s values of well-being and self-acceptance.
For the interiors, natural materials and earthy tones create a warm, welcoming environment that invites customers to enjoy a unique experience. Decorative details align with the brand’s nutritional focus, balancing modernity with a connection to nature.
This rebranding modernized NUTRI-SNACK’s image and cemented its position as a leader in healthy fast food, offering customers a space that reflects quality, commitment, and authenticity.
