ABOUT THE CLIENT
Plarte is a family-owned Mexican brand specializing in high-quality silver jewelry. The company offers both wholesale and retail jewelry, delivering excellence in customer service, competitive pricing, and credit options. With over 40 years of experience, Plarte has built a reputation for providing unique designs that cater to a diverse clientele, both nationally and internationally.
KEYWORDS
Rebranding / Jewelry / Silver / Wholesale / Retail / Family Business
THE OBJECTIVE
The goal was to create a cohesive brand identity for Plarte that reflects its commitment to high-quality jewelry, competitive pricing, and exceptional customer service. The new identity had to resonate with both wholesale and retail clients while emphasizing the family-oriented atmosphere that is central to the company’s values.
THE SOLUTION
We redesigned Plarte's brand identity to highlight its legacy of quality and service, while also showcasing its modern approach to business. The logo was updated to incorporate the image of a tree, symbolizing growth, strength, and the company’s family roots. The color palette features a sophisticated combination of rich blue, silver gray, and soft off-white, evoking trust, elegance, and timelessness.
The interior design concept was developed to align with the brand's values, creating a modern, welcoming atmosphere. Curved lines and silver accents were used to complement the jewelry on display, with blue tones and natural stone elements adding a Mexican touch. The space reflects the company’s commitment to quality and the family-oriented atmosphere, providing a personalized and memorable shopping experience for customers. This rebranding and design transformation reinforces Plarte as a trusted name in the silver jewelry industry, known for its exceptional products and customer service.
