ABOUT THE CLIENT
Terben Pinson is an iconic designer of international renown who represents design in Mexico. Specializing in the creation and management of product design projects for businesses of various sizes, both nationally and internationally, his focus is on creating products that are aesthetic, functional, sustainable, and profitable.
Terben Pinson brings soul and coherence to each piece, ensuring that all design attributes generate life and character.
Additionally, he integrates an aesthetic and cultural narrative that aligns with the communication and expectations of the product. His commitment to sustainability is fundamental, applying fair trade principles within a circular economy that covers three key areas: environmental, economic, and social.
KEYWORDS
Branding / Product Design / Sustainability / Functional Design / Aesthetic Design
THE OBJECTIVE
The objective was to create a brand identity that reflected the client’s product design, merging a modern approach with a connection between Mexico and the world. The brand needed to highlight the core values of functionality, aesthetics, and sustainability, while conveying a coherent narrative that tied together his global vision with his local roots.
THE SOLUTION
For the brand redesign, we were inspired by the unique aesthetics of Terben Pinson’s products. We developed a custom typography logo that represents the simplicity and sophistication of product design, blending visual elements that evoke both modernity and the rich cultural heritage of Mexico. The chosen color palette includes deep and elegant tones like Burgundy Red, Ivory, Brown, and Warm Gray, creating a sense of luxury, sustainability, and sophistication.
The new brand design also incorporates visual elements that reflect Terben Pinson’s sustainability philosophy, connecting product design with a circular, environmentally-conscious economy. This brand identity not only reflects the client’s vision but also emphasizes his commitment to functional, responsible design with a strong cultural connection.
